Mistakes websites make-

Most of the web sites we analyze still don't have the basic HTML fundamentals- (Title, Keywords, Description) in place. This means their sites will NOT be indexed (reviewed by an automated bot/software agent) properly.

Their page titles are wrong (don't repeat your company name), there are too many keywords (you want to have about 8-12) or they have the wrong keywords.

The description of the company is either poorly written or reads like yet another "mission statement" that has been developed by the CEO/CFO and three Senior VPs. This is basic block and tackling marketing, and should be setup properly when a web site is designed.

Be prepared to put aside some marketing resources for quality Search Engine Marketing - it's fiercely competitive for web site rankings; you've got 3-5K web sites coming online every single day of the week and many are trying to drive market awareness via Search Engine ranking.

Splat Graphics have a basic 3 month package campaign that tackles these search engine issues,
and gets your site up there competing with your competitors' sites. Contact Splat Graphics for details